RichFX raised $3.0m via venture lending transaction in senior subordinated notes with DB.

RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools.

RichFX leverages its market leadership stance in catalog-to-web software services towards capturing the visuals-for-ecommerce catalogs market and related products.

Since the commercialization of the Internet in 1995, retailers have attempted to produce the same visual impact with their product merchandising online as they have traditionally accomplished in the physical world. RichFX suite of products provides the most compelling merchandising tools available online.